Privacy policy

Privacy Policy

Last updated: May 19, 2026

At The Folk Brush, your privacy matters to us. This Privacy Policy explains how your personal information is collected, used, and protected when you visit or make a purchase from our website.

Information we collect

When you visit this website or make a purchase, we may collect the following information:

  • Personal information such as your name, email address, billing and shipping address, and payment details when you place an order or contact us.
  • Order information related to the products you purchase.
  • Technical information such as your IP address, browser type, device information, pages viewed, and time spent on the site.

We only collect information that is necessary to operate the website, process orders, and communicate with you.

How we use your information

Your information may be used to:

  • Process and fulfill your orders
  • Communicate with you about your purchase or any inquiries
  • Provide customer support
  • Improve the website and user experience
  • Send occasional updates or marketing emails (only if you have opted in)

We do not sell, rent, or trade your personal data to third parties.

Third-party services

We use trusted third-party services to help operate our website and business, including:

  • Shopify (e-commerce platform and website hosting)
  • Printify (print-on-demand production and fulfillment)
  • PayPal and other payment processors (payment handling)
  • Omnisend (email marketing and newsletter management)
  • Google Analytics (website analytics — if enabled)
  • Social media platforms (Pinterest, Instagram) for advertising and integration

These third parties may collect information through cookies or similar technologies. Each service has its own privacy policy governing how they handle your data.

Cookies

This website uses cookies to improve your browsing experience, analyze traffic, and support marketing efforts. You can disable cookies through your browser settings, but please note that some features of the website may not function properly if cookies are disabled.

Children’s privacy (COPPA)

This website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe that a child under 13 has provided us with personal information, please contact us at hello@thefolkbrush.com and we will promptly delete that information.

Your California privacy rights (CCPA / CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA) give you the right to:

  • Know what personal information we collect, use, and share
  • Request access to the personal information we hold about you
  • Request correction or deletion of your personal information
  • Opt out of the sale or sharing of personal information (we do not sell personal data)
  • Receive non-discriminatory treatment when exercising these rights

To exercise any of these rights, please contact us at hello@thefolkbrush.com. We will respond to verified requests within 45 days.

Marketing emails and opt-out

If you have subscribed to our newsletter or marketing emails, you can unsubscribe at any time by clicking the “unsubscribe” link at the bottom of any marketing email we send. You may also contact us directly at hello@thefolkbrush.com to be removed from our mailing list.

Data retention

We retain personal information only for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, or resolve disputes.

Data security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage can be guaranteed to be completely secure.

Links to other websites

This website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites.

Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, with the updated version taking effect immediately. The “last updated” date at the top reflects the most recent revision.

Contact

If you have any questions about this Privacy Policy or how your personal data is handled, please contact us at hello@thefolkbrush.com.